The Hire is designed...
The Hire is designed to promote the brand to new buyers, and follows on from the short films of the same name released last year. The hero and his leggy accomplice ride in a bigger and more aggressive version of the Z4. But a spokesman said: "The cartoon is a new and innovative way to bring our brand to a different audience. However, there are no plans to build the car."
Manheim Auctions has...
Manheim Auctions has signed to sell up to 60,000 cars over the next two years with the Retail Automotive Alliance – an organisation comprising 22 independent dealer groups. And one of its key initiatives will be new ‘ready to retail’ sales.
These will feature forecourt-standard second-hand cars that are fully prepared and valeted. Supplied from garages who have had the cars in stock for too long, or good-condition part-exchanges, they will be of the same quality you would expect to find on a dealership’s used lot.
“Some fleet vendors don’t spend a penny on their cars prior to auction, but these vehicles will be ready to go,” explained a Manheim spokesman. The events will be staged at the auction chain’s facilities in Coventry, West Midlands and Rotherham, South Yorkshire.
Meanwhile, rival firm British Car Auc?tions (BCA) claims it’s experiencing a mini used car boom north of the border. A representative for the firm said: “Business at our two Scottish sites has grown dramatically in 2007, and we are attracting cars and buyers from England because of the interest the auctions are generating.”
The resale specialist has even given its pair of outlets a regional rebranding, as their logos now include the Scottish Saltire. The auction halls, located in Edinburgh and Glasgow, also hold special budget evening sales, where the only cars on offer are those valued up to ?3,000.